ECO- FRIENDLY PACKAGING
Eco-friendly initiatives used to be quite novel in the business world. Several years ago, going green was something that only niche or forward-thinking companies would promote. Today, however, engaging in sustainable practices isn’t something that’s nice to do — it’s increasingly becoming the standard.
Various organizations are calling for more collective, eco-friendly efforts to sustain the planet. Choosing Earth-friendly packaging supplies and processes will go a long way in minimizing the waste and pollution that end up in our landfills and oceans.
Ready to transition to an eco-friendly packaging solution? Great. In this section, we’ll discuss the steps you should take to successfully make the switch. Here are some pointers on how to implement sustainable packaging correctly.
1). DON’T CHANGE EVERYTHING AT ONCE
If you’re coming from non-sustainable practices, it may be tempting to revamp your entire process to be more eco-friendly. But this approach can do more harm than good.
For starters, introducing new materials and ways of doing things requires research, testing, and even trial and error. If you try to change everything all at once, you’ll overwhelm yourself and your team and fail to implement your initiatives properly.
To make your sustainable efforts… well, sustainable, take things slow. Rather than replacing all your supplies with greener alternatives, start with one or two things. For example, if your boxes or mailers come in different sizes, kick things off by replacing one size first to see how it goes. Depending on the results of your efforts, you can move on to other sizes.
2). ORDER SAMPLES OF PACKAGING
There are plenty of companies that offer eco-friendly packaging. The best way to figure out which one is right for you is to get your hands on some samples. If the vendor agrees to provide them for free, then great. Otherwise, place a small order so you can evaluate their products. Here are some of the factors to consider:
2.1) Compatibility with your merchandise – See to it that the packaging materials are a good match for your products. Place your items inside then evaluate how well they fit. Does the package showcase your products in the best possible way? Would it be easy for your customers to unbox or remove items from the container? These are some of the questions you should be asking when evaluating your options.
2.2) Durability – Do a stress test with the packaging. Place your products inside then try to recreate what a package would go through during a typical shipping journey. If possible, bend the material, apply some pressure, or even throw it around to see how well it can protect its contents.
2.3) Weight and size – As mentioned earlier, a few grams and inches here and there can add to your shipping costs. Choose packaging with just the right dimensions and weight — i.e., large and durable enough to contain your products, but not too big or heavy that you end up overspending on shipping.
3). ADJUST YOUR PRICING
Depending on what type of packaging you decide on, you may end up paying more for the materials and shipping costs. Be sure to factor this in when pricing your products. If you plan to eat the extra costs, do the math to make sure your bottom line doesn’t take too much of a hit.
This is an important step, particularly if you’ve just started working with a new sustainable packaging vendor. Order small volumes of the packaging materials and assess durability, customer reception, and overall performance compared to your old packaging.