The sustainability is influencing the secondary packaging market as well, and the vendors are focusing on providing experience-focused packaging appeals to millennial consumers. Additionally, according to a study conducted on 21,000 US households in 2019, by Omnibus, the products that are environmentally friendly and use recycled packaging resonate strongly with consumers, overall.
Alcoholic beverage vendors are innovating their packages to attract consumers. Alcoholic beverages hold a significant demand for glass packaging, and the liquors segment is the prominent contributor, owing to which vendors are increasingly becoming creative in their offerings. For example, Vinebox ships a box of nine single-serve wines, packaged in cylindrical 100 ml glass containers, four times a year, to its customers